--- Business Marketing Templates ---

Competitor & Industry Research Guide & Template

Overview

One of the traits all good businesses share is that they are continually undertaking market research. Market research is all about: Gathering information, Identifying the key issues in the information gathered, Asking yourself what impact (if any) this information has on my business and then developing strategies to exploit positive impact or limit a negative impact..

Contents

• Competitor & Industry Research
• What should my research tell me?
• Where can I get this information
• Industry Policies & Industry Growth
• Market Share
• Current State of the Industry
• Industry Prospects
• Trends & Seasonal Factors
• Market Size
• Competition and Competitive Advantage.

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