--- Web Site Marketing and Promotion ---

Your Web site should be part of all your marketing campaigns and communications programs, and the URL for your site should appear on every piece of correspondence your organisation generates.

If your web site is aimed promarily at local audiences you must look beyond getting listed in standard web search engines, such as yahoo and google, you should publicise your URL where local residentents or businesses will encounter it.

You may also find opportunites to cross-promote your site with affiliated businesses, professional organisations, broadcast or print media, visitor or local information agancies, real estate and relocation services, Internet access providers, and local city or town directory sites.

Your home page URL should appear on all of the following:

• Business cards.
• Bills and statements.
• Stationery.
• Response cards, warrantee cards.
• Direct mail campaigns.
• Radio and television advertisements.
• Product manuals, product packaging.
• Print advertisements.
• Publications and promotional materials.
• Press releases.
• Posters and billboards.

Seek Reciprocol Relationships
Smaller sites that have complimentary products or services are worth pursuing, since the provision of ancillary services will obviously improve their appeal as a supplier or provider and increase the websites relevancy. Once you have found similarly displaced web sites, send an email to the webmaster requesting a reciprocal link on their site pointing to your's.

Encourage Word-of-Mouth Marketing
Word-of-mouth is one of the best known forms of marketing, I like your site, tell somebody, they like it and tell somebody else, and so on. Every business benefits from word-of-mouth marketing whether it exits online or not.